We are recruiting at Tinubu a Marketing Operations / RevOps Lead to own the end-to-end marketing → salespipeline across data, automation, and insights. You’ll design, implement, and scale systems (HubSpot ↔ Salesforce or equivalent), deploy AI & automation to accelerate demand and prospecting, strengthen market/competitor/product intelligence, and ensure the website & paid channels are fully instrumented for growth.
Works with: Marketing, Sales leadership, IT/Security, Web/Digital Agency, Automation/AI partners, Finance.

You will be the platform/process owner for lifecycle, data quality, attribution, and reporting: define lifecycle & scoring, govern routing and SLAs, stand up enrichment and QA, deliver unified attribution dashboards, lead website/SEO/AEO/GEO instrumentation, and drive sales adoption (sequences, playbooks, enablement).

Key Responsibilities

• 1) Revenue & Lifecycle Automation
  
  • Apply lifecycle stages (Lead → MQL → SQL), entry/exit criteria, and MQL/SLA alerting.
  • Build/iterate lead scoring (fit + intent), routing rules, dedupe/merge, round-robin/territories.
  • Run prospecting & nurture programs (sequences, playbooks, templates, automated follow-ups).
  • Govern UTM taxonomy, campaign hierarchy, and naming standards.
    
  2) Data Management & Enrichment
  
  • Audit fields/mappings/sync rules; define golden record & normalization (countries, industries, titles).
  • Execute enrichment (approved providers), email verification, GDPR-compliant processes.
  • Schedule data QA (completeness, validity, duplication) and remediation workflows.
    
  3) Platform Ownership (HubSpot ↔ Salesforce or equivalent)
  
  • Administer platforms & integrations (bi-directional mapping, dedupe logic, error handling).
  • Maintain sandboxes, change logs, release notes, regression tests; govern users/permissions/audits.
  • Migrate legacy forms; manage webhooks and custom properties.
    
  4) AI & Automation for Growth
  
  • Evaluate/pilot/roll out AI for: lead/account research, market & competitor intel, SDR acceleration, and content/ad ops.
  • Establish governance: prompt libraries, data privacy, human-in-the-loop QA, usage analytics.
    
  5) Website, SEO/AEO/GEO & Analytics (Revamp/Migration)
  
  • Lead with agency on GTM, GA4 event design, CMP consent, server-side tagging where relevant.
  • Ensure technical SEO/AEO/GEO parity in revamps/migrations (redirects, canonicals, structured data, performance, error hygiene).
  • Define measurement plan; implement key events (demo/contact/download/pricing), channel groupings, and conversion exports to ad platforms.
    
  6) Paid Media Operations
  
  • Implement pixels (LinkedIn, Google Ads), offline conversion imports, audience building, experiment design.
  • Launch LP A/B tests, form optimisation, progressive profiling, budget pacing dashboards.
    
  7) Reporting & Insights
  
  • Build funnel dashboards (Lead→MQL→SQL), pipeline velocity, win rates, coverage, attribution.
  • Create sales performance views (activity, SLA adherence, sequence effectiveness).
  • Deliver monthly insights with clear recommendations (channels, content, priority segments).
    
  8) Sales Enablement & Change Management
  
  • Train Sales on sequences, playbooks, inbox/call logging, hygiene standards.
  • Run office hours, publish SOPs, measure adoption, iterate from feedback.
    
  9) Compliance & Risk
  
  • Ensure GDPR/consent, data retention, DSAR workflows, vendor DPAs.
  • Coordinate with Security/IT on access controls and incident response for MarTech tools.

Requirements

• Significant experience in Marketing Ops / RevOps / Growth Ops for B2B (SaaS or complex/enterprise sales).
• Expert HubSpot (Marketing/Sales/Operations Hubs) administration and strong Salesforce Sales Cloud integration (or equivalents).
• Advanced GA4 and GTM implementation.
• Solid technical SEO/AEO/GEO and web analytics during CMS migrations.
• Hands-on AI/automation for BI, enrichment, SDR enablement; test-and-learn mindset.
• Strong stakeholder management, documentation, and training abilities.
• English fluency; French is a plus.

Tinubu Perks — Quick Peek

• Flexibility
  On-site by design. We ship faster (and have more fun) when we’re together — whiteboards, quick huddles, real coffee, real momentum. Come for the speed — stay for the vibe
• Annual Bonus
  Vacation bonus of ~1% of annual gross salary.
• International Environment
  Multicultural teams, partners across the globe.
• Health & Well-Being
  80% coverage of complementary health insurance.
  Access to Gymlib for fitness & wellness. We also have Yoga classes by one of your future colleague at the office gym.
• Company Cafeteria
  €9/day meal subsidy at the company restaurant.
• Transport
  75% of your public transport subscription covered (e.g., Navigo) + support for Vélib’.
• Sustainable Mobility Allowance (FMD via Worklife)
  Retroactive from 1 July 2025. From August, public-transport reimbursements run via Worklife (not payroll).
  
• Learning & Development
  Training programs to grow your skills.
• Team Events
  Regular meetups to keep team spirit high

Recruitment Process

• Screening RPO - Chloé / Salwa : 45mn
• Interview with Sunny & Daphné : 1h30
• Interview with Antoine the  : 1h